& Unfair Competition
Haug Partners’ Trademark and Unfair Competition practice focuses on all aspects of global brand management, including trademark strategy, procurement, and enforcement. Our attorneys have a wide breadth of experience in trademark, trade dress, copyright, unfair competition, online and social media infringement, and other intellectual property matters. We rely upon this experience to achieve exceptional results for our clients while actively managing global trademark and intellectual property portfolios and enforcing our clients’ intellectual property rights in proceedings around the world.
Haug Partners’ Trademark and Unfair Competition team works to implement creative, client-specific solutions. In the area of e-commerce and online marketplace enforcement, we defend our clients’ trademark rights against unauthorized uses, resolving domain name disputes and cybersquatting claims through actions in federal court and through the UDRP administrative dispute resolution procedures. We represent clients in proceedings before the U.S. Patent and Trademark Office, and in foreign opposition and cancellation proceedings. We counsel our clients on infringement strategy, litigating trademark and copyright infringement cases in federal court. Our innovative, integrated approach to brand management leverages Haug Partners’ global experience and technical expertise to offer our clients successful strategies for protecting and maximizing the hard-won value of their intellectual property.
“Just within a few months Haug Partners achieved great progress coordinating our trademark portfolio in a lot of countries over the Americas and helped to work out an overall strategy.”
– European Client with global portfolio with over 1500 trademarks in Latin America
“’Ben Natter can rationalise his understanding of clients’ key commercial and legal concerns into efficient, clear and business-focused analysis and advice. He is technically very sharp, speedy and cost efficient, too.’ The Haug Partners lawyer performs at a high level, advising on global strategy then procuring and enforcing trademarks.”
– The 2019 World Trademark Review
“Ben Natter is highly respected by sources - one of whom places him among ‘the most effective trademark lawyers I have worked with anywhere’, adding that his ‘ability to cut through processes and procedure is uncanny.’”
– 2019 Who’s Who Legal: Trademarks
“The ‘awesome’ Ben Natter at Haug Partners is one of the leading figures in the market. His ‘strong industry knowledge and commerciality’ makes him a favourite among major clients in the fashion and technology spaces.”
– 2018 Who’s Who Legal: Trademarks
What We Do